Coachella’s Creator Explains Festival Expansion

2 Jun

Sound bites from Paul Tollett, Coachella’s creator:

“We had too many people who wanted to go [in 2011],” Tollett told Billboard.biz on Wednesday. “We feel that [in 2012] there will be even more that want to go, so we’re trying to create more room for them. The options would be to sell more tickets on one weekend or have two weekends, and [the latter] is the option we went with.”

“In 2011 we had twice the number of people who wanted to go to that show,” he explained. “That was coming off a year in 2010 which we didn’t run so well. It was still pretty magical, but the operations weren’t the best we’ve ever had, and yet still twice the number of people wanted to go [in 2011]. This year, we had a phenomenal year, and I’m guessing there will be three times the number of people that want to go. I didn’t want to ruin the show by putting 40,000 more people in per day. We’ve got more land, we could’ve gone that route, but we didn’t want to do that. We found something else that works out. I’m believing in it.”

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